Setting it to a Beat
Think you have bars – let us hear them! Hip Hop is a movement. A feeling. A way of being. It is all about expression, personal reflection of life experiences, and an outlet for hopes and dreams – all set to a beat that makes you want to move (or at least bop your head)! Spotivity is all about expression, experimentation, and boundary pushing – all things that track with the Hip Hop philosophy. With this in mind, we merged the two to bring you Project Hip Hop.
Setting it to a Beat
Check out the Artists
Craig G, a Queensbridge, New York MC, is known as one of the original members of the historical Juice Crew. He teamed with Marley Marl in 1985, when the two recorded “Shout” and “Transformer,” and later on signed with Atlantic Records releasing albums in 1989 and 1991. Another album came in 2003 on the famed D&D label, This Is Now, featuring collaborations with Marley Marl, DJ Premier, and Da Beatminerz.
Craig G was a leading freestyle battle rapper, memorably battling Supernatural on several occasions. He wrote and coordinated the battle verses used by Eminem’s opponents in the film 8 Mile, and penned many lyrics for 50 Cent’s Get Rich Or Die Trying for the character Dangerous.
Eso Tre is the founding member of famed underground Los Angeles hip hop group Substance Abuse. Their debut album, Overproof, was released in 2006, and features cameos from Kool Keith, MF Doom, Motion Man, Saafir, and Rasco. The group released their sophomore effort, Background Music, featuring Tash, MC Eiht, KRS-One, Sadat X, Percee P, Myka 9, and Max Julien in 2013. In 2016, they released the follow up EP, “Background Music: The Redux.” Most recently, he teamed up with California emcee Nebz Supreme and Prince Po of Organized Konfusion and dropped “Take It To The Bank”.
There are a few key attributes that any battle rapper must possess in order to be successful. He must have composure, must be a quick thinker, have a strong delivery, and, most importantly, – lyrics, wordplay, punchlines, a powerful voice are all requirements needed to grab the attention of the audience and vanquish your foe.
Bigg K is a rare breed. He has became one of the nation’s top battle rappers, dominating many of his opponents with his aggressive approach and crazy punchlines. All of the battles that he participated in have gotten thousands of views on YouTube. He has garnered so much attention that he was invited to be interviewed on media outlets like ‘VladTV’ and the ‘Sway in the Morning’ show.
DJ Robert Smith
The Berliner is part of the duo “Smith&Smart” that has been touring all over Europe for 20 years. He is also hits the road solo or with various bands, scratching his way across the big stages of Europe and USA. Hip hop is the base for DJ Robert Smith’s work, while jazz, electro, soul, funk and world music also find their way on his turntables. As an all-purpose weapon with 100% flavour, DJ Robert Smith fills all events, from hip hop jams to noble galas, with excellent vibes. He is also a member of the Dusty Donuts Crew and has just released his first scratch 45 “the Kure“ on DJ Woody’s Woodwurk records in 2020.
EF started his music career in 1999 inspired by the great funk and dance classics of the 70’s & 80’s. The 90’s rise of the Hip Hop motivated EF to begin buying records and spinning at student parties. His records collection was constantly growing and he kept on improving his technical skills which earned him his first live performance as a guest DJ at Berlin’s Am To Pm in 2000 and resulted in his first residency. In appreciation of his work, early fans liked to nickname him DJ Biggie. Mixing astounding sets, he strongly marked his freestyle fingerprints on the Berlin nightlife scene where he established numerous connections with world-class DJs and producers. From Underground and Old school Hip Hop and RnB to Funk, Soul and, Reggae always playing and scratching on the good old solid turntables while also staying up to date with the latest technologies in addition to mastering the art of live video turntablism
DJ Marc Hype
With a career spanning almost 30 years, Marc started his DJ career inspired by the late great Jam Master Jay, and went through the several decades of hip-hop with countless releases, tours and competitions that culminated in twice wining the German ITF championships, in 98 & 99.
During this time he collaborated and recorded with artists like the Juice Crew legend Masta Ace, Souls Of Mischief, Edo G., Zion I, Beat Junkies, DJ Z-Trip, Patrick Pulsinger, Killa Kela, Akrobatik & Mr. Lift o name a few. His solo-debut album “1973 * Recon“ became “Album of the month“ in Europe’s biggest Hip Hop Magazine JUICE in 2003.
Nowadays he’s travelling the world with his 45s bag as part of the Berlin/London/Hamburg based Dusty Donuts crew & label, as well as a member of the UK based international 45 Live DJ circle. Still spreading the original values of Hip Hop Culture and Crate Digging.
We Got Answers
They find us! Each one involved understands the impact that afterschool engagement had on them – and they want to spread that focus to others through the microphone of Hip Hop.
Oh yes. Participation is key! That is why we supply the beat used FOR FREE! Throw down your best bars and tag us (#spotivity and #micdropchallenge ). Freestyles / DJ Scratches worth mentioning will receive a shout out. And, possibly, win a spot in the next iteration to throw down with other established stars.
Yes! more than happy to spread the love. That is what Hip Hop is all about.
Got ideas? We would love to hear them. Hit us up at firstname.lastname@example.org